Forbes Portugal hits newsstands tomorrow

The Portuguese edition of Forbes magazine will launch tomorrow (November 27) and plans to become the country’s “leading business magazine”.

“We have the best expectations. Our goal is to be a standout magazine and tell the stories of successful businesspeople in Portugal and Angola,” Luís Leitão, the magazine’s editor, told Lusa news agency.

Forbes Portugal will have a team of 10 “working closely” with Forbes Angola, also launched last week.

For now, 12,500 copies are to be printed monthly and plans are to sell at least 10,000. The magazine will cost €5. It will also be included in Monday’s editions of the Diário Económico and Jornal de Negócios business newspapers.

Forbes Portugal is published by Upstar Comunicações, owned by Angolan businesswoman Isabel dos Santos – the daughter of Angola’s President José Eduardo dos Santos and as such one of the richest women in Africa.

At the presentation of the Angolan magazine on November 17, the businesswoman said it is “important to have a magazine that can show the world what is going on in our economies, our businesses”.

“It is an interesting subject that hasn’t been dealt with sufficiently yet,” she added.

michael.bruxo@algarveresident.com