Fado legend lends name to perfume

news: Fado legend lends name to perfume

FADO LEGEND Amália Rodrigues, one of Portugal’s best known international icons who died in 1999, will have a new perfume launched in her name next year, according to António Manuel de Morais, a member of the board of the late singer’s foundation.

“We are currently in negotiation with a French company and we hope to launch the perfume next year, not only in Portugal and Europe, but also in the US and Japan,” says Morais. He has also revealed that the bottle will resemble a guitar, but details of the fragrance itself would not be disclosed in advance of the launch.

The singer made it clear that she wished her name to be used after her death to assist with charitable activities. To this end, the launch of a perfume using the Fado legend’s name is part of a strategy to raise funds for the social projects of the foundation, through the collection of money in return for rights (right to use the Amália Rodrigues name for merchandising and so on).