PROMOTION FOR Algarve Convida (Algarve invites), the first fair to exclusively promote the Algarve in Lisbon, being held at Pavilhão Atlântico on April 8 and 9, is now in full swing, with organisers Região de Turismo do Algarve (RTA) undertaking a major media campaign to ensure its success. The promotional plan includes adverts in newspapers and magazines, on cinema screens, television and radio, billboard posters, and even adverts on packets of sugar. The promotion also includes the distribution of flyers and posters, as well as text messages, representing a total investment of around 200,000 euros.
It is the first time an event of this kind has been held in Lisbon and is the result of a partnership between RTA and various councils, associations, travel agencies, hotels and various other tourist and leisure establishments in the Algarve. The aim is to promote the Algarve to the Portuguese market, offering a direct holiday booking service.
The total exhibition space will be around 2,000 square metres – the latest reports reveal that the largest stands will be those hosted by Hotéis Real Portugal, Solverde, Tivoli Hotéis, Autojardim (rent-a-car), Albufeira, Terras do Infante, Sotavento Algarvio, RTA, Portimão, Olhão and Loulé.
Street Theatre Company, Artelier, is responsible for the entertainment at the event, and there will be various dynamic and interactive performances staged both inside and outside the main exhibition area. There’ll be much to surprise and delight visitors including digital caricatures and the Brigada de férias, (the holiday brigade) a group of three personalities travelling around the fair on stilts, a monocycle, and a bicycle with giant wheels.
Visitors will also get the chance to meet Mutante Lx, a friendly robot with a head featuring a television screen that will be showing a promotional video of the Algarve.
There will also be a team of five performing artists carrying suitcases full of typical Algarve products, providing entertainment inside and outside the exhibition hall.
The fair is open to the general public from 11am to 11pm on Saturday 8 and from 11am until 9pm on Sunday 9. Entrance is free.