Sandy Blue SB_37_Enc_Lago_Web-27_RT2

Evolving our digital presence

It has been a time for positive change in the months leading up to the summer season. While the Algarve continues to top destination lists for many tourists, the SandyBlue team has evolved.

With a particular focus on digital, we have made great steps towards further improving our presence online. As a result, our owner partners are seeing demand for their properties increase.

Continued investment in valuable content

It is well known that online retail, or eCommerce, continues to boom. It is predicted that by 2027 74% of total revenue will be generated through online sales.

It simply shows that frequent and consistent website content remains essential, with so many people using search engines for general web searches to plan their next holiday.

We aim to help our owner partners capitalise on the continued reliance on digital. In such a saturated market and with so much on offer online, it is a huge challenge to highlight the villas available for holidays without informative content that educates and excites tourists about a particular destination.

As a result, creating quality content is a priority for our marketing strategy.

At SandyBlue, we want our renewed communication strategy to show our guests the wonders they can enjoy in the Algarve.  Through our guidebooks, we will highlight the heavenly beaches, fantastic food, and the diversity of our landscapes. All of this will demonstrate our expert knowledge of the Golden Triangle.

With these guides appearing in Google Search in prime positions, we will attract more website visitors and, therefore, more guests to our beautiful villas.

Attracting new guests and new owners alike

Premium content, targeted campaigns, and knowing our audiences will make our brand stand out as a market leader. This is especially important throughout peak seasons.

With extensive experience in the luxury property sector, our marketing and property integration team leaders are also devising new approaches to grow the SandyBlue portfolio.

Building key partnerships has been a goal we have always pursued, but a more robust focus on creating relationships with complementary businesses in the Algarve could be the breakthrough for us to achieve this goal.

We plan to continue our digital evolution not just to attract new guests, but to make our current guests comfortable and well-informed as soon as they arrive.

Our entire business has worked together to create an extensive ‘Property Information Guide’, with a handy QR code that gives them access whenever they need it. From restaurant recommendations to important contact information, it is one of the many ways we are using digital tools to improve guest experience.

This is an exciting chapter for the SandyBlue brand, and we will continue our mission to make a positive impact on the Algarve villa rental space.

By Joe Mountain
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Joe Mountain is founder of Algarve villa rental specialists SandyBlue.
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