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Esporão launches website dedicated to olive oil

Herdade do Esporão has recently launched a website offering in-depth information about its olive oil range Azeites Herdade do Esporão.

The website was created to present information about the origin of olive oil, its production, consumption and range of Esporão’s extra virgin and virgin oils.

The company hopes to create a deeper understanding of each of the olive oils produced by the Esporão branding and the type of consumer they are trying to target: lovers of quality food wishing to lead a healthier lifestyle.

Herdade do Esporão’s main markets are Portugal, Brazil and Angola but also countries where consumers value products of high quality.

Filipe Caetano, marketing director at Herdade do Esporão, said: “The olive oil project began 15 years ago and throughout this time we have reached an 85% share in the premium olive oil market in Portugal and we have also gained the confidence of olive oil consumers in Brazil, among other markets.

“Due to its growing importance, we decided to proceed with the new online platform, in order to meet the demands and expectations of the consumer,” he concluded.

The Azeites Herdade do Esporão are produced exclusively with olives harvested from olive groves in southern Portugal.

Consisting of extra virgin and virgin olive oils, the range is made up of 100% olive oil, preserving all characteristics of flavour, aroma and freshness of the olive.

Esporão olive oils cost from €4.50.

To view the Azeites Herdade do Esporão range, please visit www.esporaoazeites.com