Endless Summer launches own ice cream brand

Endless Summer launches own ice cream brand

Located in the picturesque beach front of Praia da Luz and open from breakfast to lunch and through to dinner, Endless Summer beach bar offers a range of light, refreshing pizzas along with tasty meals and snacks with healthy, local ingredients at its core, including their desserts.

“We have four kids, so we know kids like ice cream,” Rui, the owner, says. “We used to serve well-known, branded ice creams but decided to make our own brand and it has been a huge success. They’re sugar free and made entirely from fruit, and the kids love them.”

Rui had always worked for himself and displayed an entrepreneurial spirit. After spending some time helping out a friend with their mobile pizza van, along with some other ventures, he and his wife Inês had the tools they needed to turn an old souvenir shop into the ever-popular Endless Summer beach bar (which has been open since 2014).

As well as healthy food – they buy local and organic products whenever possible -, the restaurant also contributes towards a healthier environment. Being surfers themselves, they are especially passionate about the sea and have a huge focus on using plastic alternatives.