Details Hotels & Resorts introduces new Marketing Director

Details Hotels & Resorts introduces new Marketing Director

Details Hotels & Resorts, a group comprising eight resorts in the Algarve, has announced that Sílvia Castro has taken over as the new Director of Marketing and Communications.

“With an impressive background and a deep passion for the hospitality industry, Sílvia brings a wealth of experience and expertise to her new role across the group’s portfolio of five lifestyle hotels and three family resorts,” the group says in a statement to the press.

“Over the past decade, Sílvia has demonstrated her talent in developing and overseeing comprehensive 360-degree marketing strategies and communications plans for high-end brands. Her exceptional skills also extend to imparting active learning methodologies to teach marketing, management, and tourism,” it adds.

Sílvia’s hospitality journey started at Vila Vita Parc in Porches before successfully launching the first Wyndham Grand on the Iberian Peninsula within the Quinta do Lago resort. Her decision to join Details Hotels & Resorts was a natural progression, she says, driven by her desire to pursue hospitality leading “transformative projects.”

Sílvia believes in a “compassionate and empowering leadership approach, fostering motivation and facilitation to unlock her team’s potential.”

“Through nurturing a culture of responsible autonomy”, she strives to provide unwavering support, enabling her team to flourish and unleash their full capabilities. “What matters most in life is how much we evolve as human beings and contribute daily in our professional endeavours,” says Sílvia.

“Personal development is crucial in our lives and careers, and surrounding ourselves with people and projects that enhance our growth is an extraordinary opportunity that we must embrace. That’s exactly how I felt when I received the invitation to join Details Hotels & Resorts,” she explains.

Francisco Moser, CEO of Details Hotels & Resorts, has expressed his enthusiasm about the new appointment.

“As one of the Algarve’s leading hotel groups, we aim to maintain the highest standards of professionalism and expertise across the board, and Sílvia is a valuable addition who aligns perfectly with the team. Her exceptional mastery of business strategy, deep-rooted industry expertise, committed passion and unwavering track record of surpassing expectations will undoubtedly prove priceless in our mission of sustained and continuous growth.

Details Hotels & Resorts comprises eight units totalling over 600 rooms and 1,600 beds in two of the Algarve’s most popular locations – three family-friendly resorts in Carvoeiro (Vale d’el Rei, Vale da Lapa, and Vale d’Oliveiras) and five adult-friendly resorts in Albufeira (Aqua Pedra dos Bicos, Hotel Califórnia, Topázio Vibe, Velamar, and Bertolina Guest House).