Continente supermarkets will be purchasing 14,500 tons of Algarve oranges in 2021, a 5% year-on-year increase, revealed the company.
The supermarket chain, owned by Sonae, says it hopes to help boost the region’s economy which has been “so affected by the pandemic”.
Continente supermarkets sold 13,800 tons of oranges in 2020, it says, contributing to the “sustainability and development of the local economy”.
“Every orange sold at Continente is grown in the Algarve, including the oranges at the ‘squeeze-your-own-juice’ machines as well as the oranges used to make fresh juice at the Bagga cafés,” said the supermarket chain.
The Club of Continente Producers (Clube de Produtores do Continente, CPC) “guarantees that the best agricultural practices are used”, leading to what it calls a “fruit of excellence”.
The oranges, from around 100 producers in Tavira and Silves, “are picked by hand and at the peak of their flavour”.
“At a time when our clients are looking for products that can boost their immunity, the quality of Algarve oranges gives us the reassurance we need,” says Ondina Afonso, president of the CPC.