From July to December 2009, the Play to Stop – Europe for climate campaign will encourage young people from around Europe to get more involved in fighting global warming.
It will run in 11 EU countries – Bulgaria, Czech Republic, Denmark, France, Germany, Hungary, Italy, Poland, Romania, Sweden and the UK.
Led jointly by the EU and the MTV music channel, the campaign should give young Europeans the opportunity to learn, talk and exchange ideas ahead of the upcoming UN conference on climate change. As well as a website, publications and commercials, there will be three concerts featuring international artists, in Stockholm, Budapest and Copenhagen – to be broadcast on MTV.
The 15th UN conference on climate change in Copenhagen (December 7-18 2009) will bring together nearly 200 countries in an attempt to reach a new agreement to replace the Kyoto Protocol in 2012.