Citrus fruits promoted

Algarve citrus fruits are to be promoted until the end of December by the Confederation of Portuguese Agriculturists (CAP), whose objective is to introduce the consumer to quality products.

Apples from Alcobaça and honey from Trás-os-Montes, Alentejo, Barroso and Serra da Lousã were the first products promoted by CAP. Now, for November and December, they have chosen to promote Algarve citrus fruits, particularly oranges, tangerines, clementines, grapefruit and lemons. CAP has been campaigning since September to promote the diversity of Portuguese produce.

“The overall objective is to reposition Portuguese agriculture and inform consumers about quality products. All the produce concerned complies with EU regulations and is certified by the Portuguese Geographic Institute, or belongs to a particular region whose quality is recognised and protected,” explained CAP’s public relations spokesperson, Carla Carrinha.

The Algarve’s favourable climate enables people to harvest citrus fruits at two distinct times of the year: December/January and June/July. The region is currently responsible for producing 80 per cent of Portugal’s citrus fruits.