Cinema adverts

Cinema goers across England and Scotland are being targeted by the Algarve Tourism Association (ATA) in the latest campaign by the association to try to encourage families to visit the region this summer.

Until June 15, a 20-second advertisement promoting the Algarve will be screened in 560 cinemas, hoping to reach an audience of more than 800,000 by the end of the campaign.

The adverts will be shown before family films, Coraline and Night at the Museum: Battle of the Smithson, to ensure the advert reaches the family market.