Exports of Portuguese wine to China have almost trebled in the last three years – and the trend is set to continue. Only last year, Chinese customs reported a healthy €12 million income from wine imported from Portugal, reports Lusa news agency.
Filipe Santos Costa, Portuguese representative of trade and investment agency AICEP, added that Portuguese wine sales in China reached €8.5 million in the first half of 2013. In 2010, income generated was around €5.5 million. Costa added that he was confident that growth could increase 40% by the end of the year.
China’s urban population has mushroomed by 25 million people in the last two years and is expected to continue growing at the same rate for the next two decades.
“The boom of the urban population in China opens up a big market for Portuguese food products,” enthused Costa, speaking at a Shanghai fair organised by China’s largest food company, Bright Food group.
Four Portuguese companies took part in the event – two of which were from the wine sector (Enoport and Enoforum/Carmim).
Delta Café, a Portuguese coffee company, and SCIOKO, a restaurant chain known for its hot-dogs, grilled chicken and ‘pastéis de nata’ (traditional Portuguese milk and egg tart), were also present at the fair.