Rolling the dice and playing the slots at one Atlantic City casino may have gamblers in New Jersey, US, cashing in on an unexpected jackpot: botox, cheek implants or liposuction.
One winner of the Trump Taj Mahal Nip, Tuck and Lift Sweepstakes could walk away with http://5,000 toward an array of plastic surgery procedures, according to the casino.
Players earn chances to win the lucrative makeover throughout the month of October, with a drawing for the winner held on October 29 at the casino.
“We wanted to change the face of a typical casino promotion and with this one we are literally doing it,” Trump Entertainment Resorts Senior Vice President of Marketing Kathleen McSweeney said:
“Many people have something they want to change, a nip and tuck here, a lift there, but the cost of these procedures can be quite costly,” she said.
The estimated cost of a breast augmentation is between $5,000 and $8,000, with an upper and lower eyelid tuck costing roughly $5,000, according to infoplasticsurgery.com pricing cited by the casino.
Botox injections run at a couple of hundred dollars, while liposuction could cost between http://,500 and http://www.0,000, according to the estimates.
The sweepstakes are open to Trump One Card holders who earn a certain number of points and then must be playing at the time of the drawing for a chance to win, the casino said.
The prize money will be awarded in cash, it said.
Source: www.reuters.com