Branding on a budget discussed

Design strategy and digital marketing in business were the themes explored during the latest meeting of the Algarve Women’s Business Network (AWBN) held in Albufeira on October 19.

Independent design consultant Suzi Steinhofel of Designworks! demonstrated how potential clients perceive an image or brand while being off-brand can affect sales.

A presentation on design essentials such as logos and their application to letterheads, business cards and email stationary was given by Suzi Steinhofel while there was also advice on how to achieve all of this on a limited budget, yet maintaining a professional image.

Stuart Gill, a digital strategist and information architect of Set The Screen, continued with the theme of marketing by talking about the importance of businesses communicating their product effectively on the internet.

Focusing on small businesses, Stuart explained how one web page can be loaded with findable information to optimise web presence and how a mediocre site can be transformed.

The event was hosted by Eduarda Bárbara at the Algarve Golf Academy in Quinta dos Brejos and was organised by Helen Jones of Pelican Business Services.

The next meeting of the AWBN is to take place on November 16 and will be based on business review and planning.

For further information, please call Helen Jones on 282 760 548.