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Amazon looks to finally expand to Portugal

Online shopping giant Amazon looks like it is finally on its way to Portugal. After much speculation, the company is reportedly getting ready to officially announce the opening of a facility in Porto, suggests business newspaper Jornal de Negócios.

A spokesperson from Porto council has admitted that “talks are underway between Amazon and the town hall”, refusing however to reveal any further details.

Citing a “source close to the process”, Jornal de Negócios adds that the plan is to open an Amazon facility in the Boavista area of Porto, and that the announcement could come as soon as March.

Financial analysts at BPI have already reacted to the news, forecasting that the arrival of Amazon in Portugal will “increase competitiveness especially in the electronics sector” and could threaten Worten’s leadership in this segment.

While anyone living in Portugal can order from one of many Amazon websites throughout Europe, doing so usually involves paying shipping fees and dealing with websites in foreign languages.

In 2014, the British Amazon website (amazon.co.uk) dropped its free delivery to Portugal for orders over £25.

The company reintroduced free delivery scheme in November via Amazon’s Spanish website, but only for orders over €29.

Still, Jornal de Negócios describes the move as “possibly a way to gather more information about what products Portuguese shoppers search for more”.

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