A €6.9 million budget focusing mostly on promoting the Algarve in Portugal and Spain has been approved by the regional tourism board (RTA).
Around €2 million will be used to fund “RTA stands at tourism fairs in Portugal and Spain, visits from journalists and tour operators, support of air links to Madrid and Barcelona, roadshows and promotional activities relating to the Mediterranean Diet”.
Naming 2016 “the year for the Algarve”, RTA boss Desidério Silva said the tourism board will take part in the sector’s biggest fairs, including Lisbon’s BTL and Spain’s FITUR.
And while it will be in charge of many events, RTA singles out the Algarve Nature Week as one of the highlights of next year’s agenda, after a surprisingly successful first edition in 2015. The event will take place between May 13-22 in Loulé.
RTA says it will also be focusing on the development of smartphone apps and a new online portal for brand Algarve.
The authority added that it has approved the creation of “tourism medals” to be awarded to the people and entities that stand out for promoting the sector.