In a bid to guarantee the number of French tourists visiting the Algarve continues to grow, the region’s tourism association (ATA) will take part in the Salon Mondial du Tourisme fair in Paris between this Thursday and Sunday (March 17-20).
On Wednesday (March 16), ATA is also expected to host a business-to-business (B2B) event in which it will present the Algarve to French travel agencies.
“The French market is growing. Last year, it grew over 20% (in the Algarve) and everything indicates that these excellent performances will continue in 2016,” said the head of ATA, Dora Coelho.
“French tourists have shown great interest in the Algarve and they are already the sixth most frequent passengers at Faro Airport. In 2015 alone, 196,000 French tourists landed in Faro,” she added.
Coelho believes the trip to Paris will help ATA “increase its list of contacts, promote the Algarve as a year-long destination, perfect in the summer due to its golden beaches and cliffs, and excellent in the winter thanks to its cultural heritage, nature, inland and gastronomy”.
Salon Mondial du Tourisme is one of France’s largest tourism fairs, having attracted 109,000 visitors last year.
ATA will have a 36sqm stand at the fair.