The Algarve Tourism Association (ATA) wants to attract representatives from the meeting industry (MI) to host events in the region once again.
As the association said in a communiqué to the press, “the recovery of this segment is a priority for the Algarve,” which is why ATA is taking part in three MI events this month.
The first, The Meetings Space Autumn, was held last week in Copenhagen (Denmark) and is described as one of the “main European events dedicated to getting business done in the meeting industry.” The event was attended by 55 ‘buyers’ from several European countries, including the UK and Germany, “two of the region’s main markets”.
ATA will also attend Connections this week, a London-based event that attracts around 100 potential clients from the UK. The Algarve Tourism Association, in conjunction with local companies, will shine the spotlight on the Algarve’s qualities as a destination for business, luxury and weddings.
The Portugal Business Meetings workshop is also taking place this week in Cascais, focusing exclusively on the French market, and ATA will be there to showcase the best the Algarve has to offer the meetings segment.
“We want to inspire and surprise professionals who are looking for the best destination to hold their events. We are committed to regaining their confidence and, as such, we continue to share the message of safety and wellbeing, a reflection of what the Algarve can offer,” said Algarve tourism boss João Fernandes.
“We are getting this message across thanks in part to the successful international sporting events that have been held here, such as the F1 GP, the MotoGP or the Portugal Masters golf tournament – the latter two are returning to the region at the start of November.”