The Algarve Tourism Association (ATA) has announced it is turning its focus to travellers who prefer a “more sustainable form of tourism”, are “less concerned about prices” and who “prefer to visit the region outside of the high season”.
The goal is “to continue growing in value and consolidate the perception of the unique quality that the region has to offer compared to its main rival destinations,” the association says in a communiqué to the press.
In order to achieve its objectives, ATA is trying to appeal to tourists who can contribute to the “sustained growth of the region”.
In other words, the association is attempting to woo tourists from markets such as the north of Europe (Sweden and Denmark, mainly), who seek the Algarve outside of the summer season mostly for golf.
ATA is also targeting travellers from countries such as Brazil, USA and Canada, whose interest towards the Algarve has been “growing substantially” thanks to the Algarve’s offer of gastronomy, culture and nature tourism.
The association has taken part in a series of events this month, the first of which was the International Golf Travel Market, held in Wales between October 18 and 21. The event is considered the “largest meeting point for golf travel professionals”, says ATA.
Second on the list was The Quality Travel Fair, which took place between October 22 and 24 in Copenhagen and focuses on the luxury tourism segment.
ATA has also taken part in MCE South Europe at the Pestana Vila Sol Hotel in Vilamoura between October 24 and 26, a forum that “brings together destinations and event suppliers from South Europe, as well as various other countries, meeting with international event planners”.
Last but not least, the association will be participating in the ILTM Latin America, described as a “luxury travel trade show that offers pre-scheduled meetings with suppliers from the best travel experiences from around the world”. The event is taking place in São Paulo (Brazil) until Friday (October 29).
“These events are excellent to promote the Algarve,” says Algarve tourism chief João Fernandes, adding that the goal is to present “surprising proposals that prove the wealth and authenticity of the experiences that can be enjoyed in the region.”