‘Your smile is one of the secrets of the Algarve’ is the name of a new campaign launched by the regional tourism board (RTA) which aims to thank local residents for their important role in the region’s success as a major tourist destination.
The campaign touches upon the Algarvians’ hospitality and the art of making visitors feel at home, a “trait mastered by locals”, and which aims to encourage them to continue welcoming holidaymakers with that same warmth.
“The Algarve stands out for its natural beauty, great year-round weather and safety, but the destination’s success is also thanks to our tourism professionals and population at large. We want to thank them for the way they warmly welcome our visitors,” Algarve tourism chief João Fernandes said.
The campaign will be promoted mostly through “social media” (Facebook and Instagram), website www.visitalgarve.pt and billboards.