Algarve secret

A publicity campaign to encourage German tourists to visit the Algarve has been launched by the Algarve Tourism Association (ATA).

The campaign includes television spots in Germany and website banners with a new promotional slogan for the region – “Algarve. The most famous secret in Europe.”

A website in German has been created with holiday deals to the Algarve, which will remain active until June 30. For more information, please visit

As well as targeting the German market, ATA is also working on a campaign to bring more British, Irish and Dutch tourists to the region this year.