A publicity campaign to encourage German tourists to visit the Algarve has been launched by the Algarve Tourism Association (ATA).
The campaign includes television spots in Germany and website banners with a new promotional slogan for the region – “Algarve. The most famous secret in Europe.”
A website in German has been created with holiday deals to the Algarve, which will remain active until June 30. For more information, please visit www.algarve-booking.de.
As well as targeting the German market, ATA is also working on a campaign to bring more British, Irish and Dutch tourists to the region this year.