Algarve Tourism Association (ATA) is due to return from a road show in Germany today (Friday).
As part of the Destination Roadshow Portugal/Spain 2012, ATA visited several German cities, such as Berlin, Bremen, Dortmund and Stuttgart, to promote the various attractions the Algarve has to offer.
Promotional video Algarve. O Segredo Mais Famoso da Europa (Algarve. Europe’s Most Famous Secret) proved an important marketing tool for the region.
The road show provided ATA representatives with an opportunity to meet with more than 100 travel agents, hotel groups and airline operators and thus boost the region’s potential to the German market.