A series of initiatives to promote the Algarve as a corporate travel destination were developed by the Algarve Tourism Association (ATA) in the UK last month.
Aware of the advantages of diversifying the Algarve tourist offer, the ATA organised events aimed at promoting the Meeting and Incentives (MI) segment to specialist British press, trade and the general public.
The ATA also participated in the Canary Wharf/London City Airport Travel Showcase, which was an opportunity to promote the British Airways’ route, inaugurated in June last year, linking that airport to Faro.
A spokesman for ATA said: “This route, connecting the centre of London and the Canary Wharf business district to the Algarve, is of great strategical importance to us, attracting not only leisure travellers but also the corporate segment.”
British Airways currently flies from London City Airport to Faro three times a week and ATA hopes the route will prove popular enough to see it increase in frequency.
ATA also hopes the MI travel segment will serve to bolster trade links between the Algarve and the UK.