Algarve promotes cultural and creative tourism in Spain

Algarve promotes cultural and creative tourism in Spain

Algarve tourism board organises series of promotional events in Spain

The Algarve tourism board (RTA) is carrying out a series of promotional events in Madrid, Catalonia, and the Basque Country from April to June.

Says RTA in a statement to the press, the events will showcase the region’s traditional crafts, gastronomy, and local agro-food products, with a focus on cultural and creative tourism and the Mediterranean diet.

Cataplana, one of the dishes that the Algarve is most famous for
Cataplana, one of the dishes that the Algarve is most famous for

The first event took place this Tuesday (April 18) in Madrid, where travel agents from Avoris Group, which owns brands such as Btravel, Halcon Viajes, RAAC Travel and Viajes Ecuador, were given the rundown of the region’s cultural and creative tourism sectors, followed by a networking cocktail.

Another promotional event will be held for a second group of Avoris travel in Barcelona on April 27.

The promotional campaign will continue between May 5 and 7 at theExpovacaciones tourism fair in Bilbao, where the region will have its own stand with ten information and tourist promotion counters for professionals and the general public. The municipalities of Albufeira, Aljezur, Lagoa, Lagos, Loulé, Olhão, Portimão, Tavira, and Vila Real de Santo António will also be represented.

The Algarve stand at “Expovacaciones” will showcase the Algarve’s unique culture and will also feature gastronomic demonstrations to promote the Mediterranean diet among the Basque market. In fact, Bilbao will have a direct air link to Faro this summer, operated by Volotea and offering two weekly flights and more than 12,000 seats. The route will run from the end of May to the beginning of October.

In order to give Spanish travel agents a true feel for the region, a “familiarisation trip” will be held from May 25 to 28 in the Algarve. Says RTA, the ‘Algarve Fam Trip’ will showcase the region’s range of handicraft and local agro-food products and promote it as a “unique region with a great wealth of experiences and events all-year-long.”

Medieval Fair in Silves (Photo: Daniel Pina)
Medieval Fair in Silves (Photo: Daniel Pina)

These promotional activities are part of the Algarve Premium project and the Algarve Craft & Food project, both co-financed by the CRESC Algarve 2020 – Regional Operational Program of the Algarve.

Last but not least, two “multimedia campaigns” will run in May and June aimed at residents in Andalusia, Madrid, Estremadura, and Galicia, using social media, websites, blogs, press, contests, photography, and video to promote cultural and creative tourism in the Algarve.

The aim is to “increase involvement and proximity to the destination and reinforce the notoriety of the Algarve brand,” says RTA.

As the tourism board points out, the Spanish market was a significant source of tourism for the Algarve before the pandemic period, having accounted for over 400,000 guests and 1.1 overnight stays per year, mostly in the Easter and summer periods.

By Michael Bruxo

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