© Associação Turismo do Algarve (ATA) - Cabanas

Algarve most searched European destination for 2021 holiday among Brits

As vaccination programmes gradually begin across the world, there is growing hope that 2021 will bring a return to some semblance of normality.

Such seems to be the case among Brits, who according to a study by Scotland-based search engine and travel agency Skyscanner have the Algarve at the top of their most searched European destinations for a 2021 holiday.

Portugal’s southernmost region is reportedly garnering more interest than rival destinations such as Malaga, Ibiza and Palma de Mallorca in Spain or Dalaman in Turkey.

Data shows that the number of searches is increasing 48% per week for holidays between April 1 and August 31 next year.

While it is “too soon to jump to conclusions,” Algarve tourism boss João Fernandes admits these are “promising indicators” for the Algarve tourism sector.

“Throughout these months, we have been strengthening the message that the Algarve is a safe destination, totally prepared to once again welcome its tourists,” he said.

The president of the Algarve tourism board (RTA) and tourism association (ATA) added that Brits are well-aware of this and that the Algarve is “well-positioned to welcome these travellers again as confidence in travel starts to increase”.

michael.bruxo@algarveresident.com