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Algarve is best sun destination

The Algarve region has been voted as the “Best Sun Destination” at the 2011 Irish Travel Industry Awards.

The award was announced at a gala ceremony held in Dublin on January 27 and was voted for by travel agents throughout the republic in a procedure which was overseen by a panel of independent judges chaired by Tom Lonergan.

More than 20 awards were presented at the ceremony including Best Tour Operator, Best Long Haul Airline and Best European City and the Algarve beat off stiff competition from the Costa del Sol, Florida, Lanzarote and Turkey to take the award of Best Sun Destination.

A spokesman for the Algarve Tourism Association (ATA) said: “This award is of particular importance to us in increasing the awareness of the Algarve as a brand within the Irish market and it is hoped that this will help us in the recovery process of encouraging tourists from this very important region.