Algarve insists on ‘year-round’ tourism promotion

Algarve tourism association ATA is continuing to bang the ‘year-round-tourism-destination’ drum, promoting the region as a place with a great deal to offer 12 months of the year.

With a €7 million budget for 2017, ATA’s focus this year is on strengthening the image of a region that is a great deal more than “beaches and the sun” – one that boasts some of the world’s top golf courses, unique nature reserves, delicious food, great sporting infrastructures and excellent venues for high-end meetings and conferences.

ATA is also planning to continue to ‘spread the word’ about the Algarve at international tourism fairs, eight of them as soon as this month: Vakantiebeurs (Ultrecht, Netherlands), Ferienmesse (Viena, Austria), Foire Vakanz (Luxembourg), CMT, (Stuttgart, Germany), FITUR (Madrid, Spain), Matka Nordic Travel Fair (Helsinki, Finland), and the Holiday World Show Dublin and Holiday World Show Belfast.

As the association’s president Dora Coelho explains: “We believe that the strategic plan we set for this year will allow us to continue the path of success that the Algarve has paved consistently and sustainably.”