The region expects a 2 to 3 per cent increase in hotel occupancy compared to last year.
According to Hélder Martins, president of the Association of Hotels and Tourist Enterprises of the Algarve (AHETA), the Algarve expects hotel occupancy to reach between 60 and 70 per cent this New Year’s Eve.
“Considering that around 40% of hotel units are closed, undergoing construction or maintenance or on holiday, the perspective is that, during this end-of-year period, we’ll be able to reach rates in the order of 60 to 70 per cent. We expect we will be able to increase 2 to 3 per cent compared to last year”, says Martins.
The Algarve is in high demand, and, according to Hélder Martins, the factors that help when choosing this destination are the mild temperature and the region’s festive programmes, with Albufeira being the most popular city for New Year’s Eve.
As for nationalities, Martins says that “the first is necessarily Portuguese”, as has been the case for many years. “Then, nationalities with easier flight connections to the Algarve, namely the United Kingdom, Germany, France, and Holland. These are the countries who participate most in these activities”.
AHETA also says that Christmas was one of the best for the hotel industry compared to previous years.