Algarve brightens Manchester.jpg

Algarve brightens Manchester

PREMIER REAL Estate, based at Quinta do Lago, have displayed the UK’s first skyscraper format advert for Algarve properties at Piccadilly Station in Manchester.

The screen stands the height of five double-decker buses and carries multiple adverts with full moving imagery. Modern digital technology means the sign automatically brightens when the weather darkens. The 30 second Premier Real Estate advert is looped at four minute intervals with other adverts.

In its current location, the advert will target around 83 million people every year in Manchester.

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