Algarve’s popularity as wedding destination on the rise
The Algarve is becoming an increasingly popular destination for couples who want to get married abroad, with Brits and Irish among the foreigners who most choose the Algarve to ‘tie the knot’.
So says the Algarve tourism association (ATA) which has released a statement to press revealing it is committed to making the region an even more appealing choice for soon-to-be husbands and wives.
According to ATA, Brazil and the US are the markets with the “most potential to grow”. And to spread the word about the Algarve, the association took part in the Amour Forum event which was held in Vienna (Austria) last February and is described as the “main wedding industry event in Europe”.
ATA has also been welcoming “wedding planners and other international operators of this segment” to make sure they add the Algarve to their list of wedding destinations.
The Algarve’s promotional website – www.algarvepromotion.pt – has also created a new section focusing exclusively on how couples can organise their wedding in the region.
“Weddings and other similar celebrations are a segment (of tourism) that boast great potential in the Algarve,” says the Algarve’s tourism chief João Fernandes.
As he points out, the region is famous for its year-long weather and pristine beaches which make beautiful backdrops for a wedding. Fernandes also praises the Algarve’s “diversity of services and specialised professionals” which makes planning a wedding in the region a ‘walk in the park’.
In his sales pitch, the tourism boss says that the Algarve is “capable of providing a whole other experience around the event, which can involve discovering the local gastronomy and enjoying activities such as golf, watersports, bike rides and cultural experiences.”
Fernandes also highlights that the region is able to offer all this for a ‘welcoming price’ compared to rival destinations in Spain and Italy and stresses that weddings bring not only the bride and groom to the Algarve but also friends, family and other guests who come here with an open-mind, willing to “get to know the Algarve and live authentic experiences”.
Last but not least, he says weddings also help counteract the much-maligned ‘seasonality’ – the word used to describe how most of the Algarve’s economic activity is based around summer tourism.